Despite having access to an ever-growing range of food, research has shown UK consumers are unwilling to move to a healthier diet.
The British Retail Consortium (BRC) has welcomed the research by the Food Standards Agency (FSA) as it further substantiates the complex nature of the factors that influence diet, and demonstrates the need for the government and health agencies to take a lead in educating the public about health.
Food retailers have responded positively to the increased interest in healthier foods by offering well-labelled products that show the health content of items. Fierce competition between retailers has also played a part in ensuring the health content of food is more visible and attractive to shoppers.
Richard Ali, director of food policy with the BRC, said: 'The BRC and its members are committed to working with the government and the FSA to ensure that retailers continue to enhance their good work in this area.
'However, neither food retailers nor the government can force consumers to lead healthier lives. The government can set out the risks and retailers can provide a choice of innovative, affordable products, but ultimately it is for the consumer to decide how he or she wishes to live their life.'