It seems that the tide of local-sourcing is turning faster than expected. A recent MORI poll has concluded that a certain segment of environmentally conscious consumers consider locally-sourced goods to be as important as friendly and helpful staff.
The poll asked respondents to name the factors that most influence their grocery purchasing decisions aside from essentials such as location, price and range.
Some 28 percent of respondents ranked locally sourced goods as their first choice, while 26 percent cited friendly and helpful staff as key.
When allowing more than one answer, the study found 72 percent named friendly and helpful staff among their top reasons for choice of supermarket.
But this was closely followed by locally sourced goods at 64 percent.
Among higher earners, this figure rose to 76 percent.
"For supermarkets it is an opportunity to incur lower transport costs and promote a positive image by supporting the local community and economy," said Gill Aitchison of Ipsos MORI.
No comments yet