Marketers and suppliers of ClemenGold will use this year’s Fruit Logistica to finalise plans for the 2011 campaign, giving further impetus to the brand.
In June last year, the producers and marketers of ClemenGold mandarins introduced a new strategy to grow the product globally. This resulted in the first promotions for southern hemisphere fruit.
“ClemenGold will continue its promotional and branding activities into 2011 and beyond,” said Michelle Kruger of the ClemenGold Company.
“As a globally produced, procured and sold product, ClemenGold will maintain its branded presence on the shelves during the 2011 northern and southern hemisphere seasons with activities that bring the product closer to the consumer. Fruit from the northern hemisphere should start hitting the shelves towards the end of January or the beginning of February.”
ClemenGold will continue to be in the spotlight in Europe, she added. “The UK market will also see continued support from certain retailers during the northern season.”
The summer promotions in Europe have by all accounts been a great success and the ClemenGold Company also reported “excellent” sales during its campaign in South Africa.
The ClemenGold industry in South Africa is the odd sector out among the soft citrus categories as far as joint generic promotions are concerned.
The soft citrus industry last year voted against statutory funding, with the move being regarded as very successful.
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