Reported in the Capespan Courier, Schoeman warned that world-wide oversupply and price deflation will hit growers hard and they will have to develop loyal long-term relationships with their buyers in order to establish their position as consistent, dependable sources of high-quality fruit.

Least cost production will also be a key factor.

The spread of Sars in China is having an impact on the 2003 season, he said as tourism has decreased drastically and the demand for lemons is barely half of that in a normal year, although consumers are reportedly seeking out oranges for their vitamin C content.

Another stark warning from the Outspan chief and md of exporter Schoeman Boerdery is that the organic market is reaching its ceiling. He was reported in the Courier warning growers against over-investment in this market segment.

He also suggested that the easy-peeler market will experience only limited growth and producers should select very carefully which cultivars they grow for specific markets.

Schoeman also suggested that growers should seek out non-European markets. 'There is no argument that if you want your fruit on the shelves of European retailers, you need Eurep-Gap,' he was reported.

'However, the world is big and there are other markets, for instance in Canada, Asia and the Middle East that could be accessed.'

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