Heightened Christmas demand and brisk December trading ended a bumper year for Florette, the UK's leading prepared salad brand.
Florette continued to outperform the market with year-on-year growth of eight per cent during December, with double digit sales during the Christmas week.
The UK's prepared salad market continues to show buoyant growth at 4.7 per cent. Florette now commanding just under eight per cent share of the category.
Managing director Mark Newton said: "Star performers in the Florette range were top sellers "Crispy" and "Mixed" and both featured added value promotions of 33 per cent free extra product, which attracted shoppers. Undoubtedly, Florette's TV advertising campaign helped boost sales. Florette is the only brand in the category to advertise on TV."
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