Asda today announced better than expected sales over the Christmas period and a record trading day on December 22 after business was "re-invigorated" by high-quality fresh produce.
The Walmart-owned retailer served 20 million customers - more than one million up on 2005 - in the seven days before Christmas.
The number of stores taking more than £3 million in this period was up 50 per cent year on year and, for the first time, five stores - Boldon, Minworth, Havant, Derby and Longwell Green - broke through the £4m sales barrier.
Asda president and ceo Andy Bond said: “With customer numbers up, the re-invigoration of our food business with better quality produce, more premium and organic ranges and the widest choice of local products, this proved to be the perfect Christmas present for everyone that shopped with us over the festive period.”
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