Market’s anniversary dinner will take place on 9 November at The Royal Lancaster London

Chiquita has long been a major supplier of bananas to NCGM

Chiquita has long been a major supplier of bananas to NCGM

Banana brand Chiquita has been made a Golden Sponsor of New Covent Garden Market’s (NCGM) 50th anniversary dinner and celebrations.

According to the UK’s largest wholesale market, the brand has been a significant supplier of premium bananas for many years and has established a “deep-rooted relationship” with its customers at the market.

At the anniversary dinner, over 500 guests will celebrate 50 years since traders moved from Covent Garden in central London to Nine Elms, on the south bank of the River Thames.

Chiquita’s director for the Nordics, UK and Ireland, John Cockle, said the company was “thrilled” to be the main supporter of the dinner and dance, at The Royal Lancaster London, on 9 November.

“We are honoured to support an event that acknowledges the hard work and dedication of this entire community.

“Our collaboration with New Covent Garden Market has been integral to our success in the UK, making it one of our major outlets in the south of the country.

“This support showcases our gratitude to all the customers who have trusted and supported us throughout the years.”

He added that the wholesale market sector is of central importance to Chiquita in the UK, saying it “serves as a cornerstone of our operations and provides a vital gateway to independent retail and foodservice”.

Cockle continued: “We have dedicated ripening centres designed to cater to wholesale markets, enabling us to supply high-quality bananas and other exotic fruits in the variety of colours needed by this unique sector.”

Contact the Covent Garden Tenants Association (CGTA) at info@cgta.co.uk if you wish to sponsor or find out more information about the event. 

Businesses are also invited to celebrate their association with NCGM and contribute to the CGTA’s charitable fundraising efforts by buying a plaque on the market’s Garden Wall.