Chiquita has launched its new banana product at wholesale level.
Chiquita Minis have arrived at wholesale markets across the country to strong demand.
It is believed to be the first time the Cincinnati-based fresh produce giant has entered the markets with a smaller offering. They are around half the size of a normal banana.
TG Fruits on Brighton wholesale market described the fruit as of excellent quality and “selling really well”.
The minature bananas are sold in a polybag containing at least five bananas with 11 packs per box. They are selling at £5.50 for 11s on Brighton market at an RRP for independent retailers of £1.
The product is making similar money on Manchester Smithfield wholesale market, where Manchester Wholesale Fruit have sampled the Minis and are to stock them for sale on Monday.
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