Leading British fresh fruit importer and supplier Chingford Fruit is choosing Bayer CropScience as the preferred partner for innovative agro-chemicals and on-site technical support in implementing plant protection solutions.
Helping fruit growers achieve the sustainable future they desire will be one of the stories being told by Bayer CropScience at Fruit Logistica in Berlin.
The work with Chingford is being conducted under the Food Chain Partnership programme, a diverse portfolio of projects in which Bayer CropScience is deploying its knowledge of good agricultural practice, food safety legislation and communications connecting the dots and working across the entire food chain from seed to shelf.
Sabine Stolz, food chain manager at Bayer CropScience, said both organisations recognise the importance of growers as the foundation of any sustainable food chain.
“Alongside Chingford’s horticulture experts we are helping growers overcome obstacles to more sustainable methods of production,” she said.
Senior sustainable horticulture manager at Chingford, Willie Wood, said: “Key to the success of the partnership is identifying the limitations of sustainability strategies; often they are too theoretical, prescriptive and holistic.”
“Local conditions, for example, are often the underlying cause of many challenges faced by producers. Failing to account for local conditions can therefore explain why growers have difficulty in adopting and meeting sustainability objectives.
“Our research, and that of others, shows consumers seek and value sustainably produced fruit and veg. It’s becoming increasingly important to retailers and as suppliers it is more and more important to us too.”
More information about the collaboration and other Food Chain Partnership projects will be available from stand C-15, Hall 20 at Fruit Logistica.
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