Seed-breeder Rijk Zwaan is launching its Caribbean melon concept to the Asian market at Asia Fruit Logistica in Hong Kong next week.
The event runs from September 8-10 and Rijk Zwaan will be using it is a platform for Caribbean melons which are already enjoying successful production in Brazil and in Central American countries.
The fruit will now be available year round in Asia and visitors to the show can taste the product at Rijk Zwaan’s stand F29 in hall 5BC.
With partner Chiquita Brands China, Rijk Zwaan is also exhibiting various other product innovations in small consumer-packaging so that buyers and retailers can get a good idea of the market potential. In doing this, Rijk Zwaan said it does not just want to draw attention to its new varieties but also to inspire visitors to new forms of presentation and packaging concepts.
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