ProChile aims to transform itself into one of the world’s top-10 food and beverage exporters by 2015, the promotional body’s director Alicia Frohmann told FPJ.
She said: “We are now number 14 in the world and we need to make consumers and importers aware of what our country can offer.
“Historically, we have been concentrating on traditional fruits such as apples, grapes, kiwis and peaches in the UK, but recently we have had a lot of success with cherries and blueberries as counter-seasonal products.
“There will always be the disadvantage of the geographical distance, but we are improving our carbon footprint and lowering our carbon emissions. We need to in order to stay competitive. It is want the consumer in the UK wants.”
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