Producer begins supplying fruit for own-label as well as Scotty Brand packs in extension of existing partnership
Scottish grower Peter Marshall & Co (Marshall Farms) has expanded its supply relationship with Asda to provide over 3.5 million cherries this summer.
The deal extends the retailer’s five-year partnership with Marshall Farms through its supplier Scotty Brand.
The producer now supplies fruit for own-label as well as Scotty Brand packs, boosting the volume by around three million cherries a season.
Three pack sizes of Marshall Farms cherries are available in Asda stores under the supermarket’s Extra Special and standard own-label lines: 250g, 300g and 500g.
Punnets from Marshall Farms are reported to be available in roughly 160 Asda stores across the UK this summer.
Owner and grower at Marshall Farms, Jennifer Marshall, said: “Cherries are amazing in Scotland because of the long light hours and cooler climate.
“Scottish cherries ripen slowly on the trees, which increases sugar levels and quality. We use the very best growing techniques and a range of varieties to ensure our farm can supply Asda with cherries late into the season.”
Rowan Marshall added: “We have been farming in the area since 1942 and we are proud to be the fourth generation of Marshalls farming in Alyth.
“We are pleased to be at the forefront of cherry growers in Scotland with this united and evolving partnership with Asda.
“As one of only four Scottish cherry farmers currently in production, we are extremely proud of the quality of our produce and are excited to bringing the best available, juiciest cherries to Asda customers this season.”
