Northwest US cherries have launched this week in Sainsbury’s, with an attached promotion offering consumers the chance to win one of 10 Amazing Gift Experiences from Buyagift.
Featuring on both punneted & bagged cherries, the instant win label has been created by Sainsbury's, category supplier Chingford Fruits and Northwest Cherries, to give a stylish and contemporary feel and was designed and produced by Leading Edge Labels.
To bring an additional dimension to the promotion and increase appeal at shelf-edge to both men and women, the label has been produced with three different designs to link in with some of the experiences offered by Buyagift.
Consumers are offered the chance to win a gift experience of their choice - from a pampering day at a health Spa to an off road rally driving day. What’s more, the promotion offers something for everyone as all “non-winning” labels offer participating consumers the chance to save £5 off a Buyagift Experience.
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