Red Tractor Week, launching 24 September, has added a celebrity actress to its celebrations.
Debra Stephenson, who previously starred in Bad Girls and Coronation Street, will appear in a multimedia campaign to help promote the fresh produce certification label.
Richard Cattell, Red Tractor head of marketing, said: “Red Tractor Week will celebrate 12 years of great farming and great food under the logo.
"This year, Red Tractor has been an integral part of the Olympics, and we hope the week will help to further raise awareness and understanding of the good standards our 78,000 farmers and 700 food manufacturers operate to."
The week will include cook-along videos with Deborah, an exclusive look ‘Behind the Logo’, a nationwide cookery competition and a regional schools initiative which aims to educate children on Britain's food supply chain.
More information on what to expect from Red Tractor Week can be found here.
No comments yet