Celebrities are funny old things, aren’t they? We delight in their successes and even more so in their failures, loving nothing more than to analyse their every move.
But it’s exactly this that makes them so valuable, as is witnessed this week by the phenomenal boost to Albert Bartlett’s profits provided by the Rooster campaign featuring actress Marcia Cross.
It would be overly generous to attribute all of Bartlett’s success to Cross - the company posted healthy profits last year too - but the facts speak for themselves and sales of Rooster potatoes have gone through the roof on the back of the campaign featuring the Desperate Housewives star.
Another celebrity to have come careering into the public’s consciousness over the last year or so is chef Gino D’Acampo, who has gone from daytime TV obscurity to the hearts of a nation following his victory in ITV’s I’m a Celebrity, Get Me Out of Here!
It’s good to see that the flood of offers for his services hasn’t diluted Gino’s love affair for food and fresh produce though, and the popular Italian took time out of his busy schedule to talk to FPJ about his passion for cooking and cuisine. You can read the interview on p16.
Celebrities are not a guaranteed winner for your brand, of course - Kerry Katona, anyone? - but if it’s true that the only thing worse than being talked about is not being talked about then getting your brand linked to a public personality can’t be a bad idea.
Just be sure to steer clear of twentysomething footballers and their penchant for headline hell.
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