Grown for Somerfield on the Isle of Thanet, and supplied by AV Produce, the caulis benefit from the slight warming influence of the sea in an area rarely affected by frost. The logo is used exclusively by AV Produce Ltd for Somerfield and is now being used on three lines with the aim of extending that to support more growers as AV Produce expands its business in the county.

Geoff Philpott grows around 300 acres at Broadstairs, Kent, to supply Somerfield from October to May. Thanet cauliflower is supplied as far north as Scotland, the Midlands and Yorkshire but mostly goes to local stores via Somerfield's Huntingdon depot. The support of local Kent produce is in line with Somerfield's stated objective to back local growers around the UK.

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