The Love British Food campaign is encouraging pubs, restaurants, tourism attractions, public sector restaurants and foodservice businesses to take part in British Food Fortnight later this year.

Catering establishments are being urged to take part in the event, which hopes to prove that buying British is affordable, adds real value to profits and is a powerful way to differentiate themselves from their competition.

The fortnight is also seen as an opportunity to teach the next generation how to cook. An initiative that sees chefs working with schools to teach children how to cook is the largest volunteer movement educating children about food, with organisations representing more than 9,000 chefs taking part.

Many NHS Trusts, school catering services and major government departments, as well as several foodservice companies and pub groups, are expected to join in the national food celebration.

Organiser of the event, Alexia Robinson, said: “British food has become a competitive arena for the catering sector. Nearly all the major food service organisations now take part in the national food promotion, as do many of their suppliers. Clients of the catering sector want British, simple as that.

“So with British food hot on the agenda for private and public sector foodservice providers, the prize for those who source it and promote it, rather than pay lip service, will be huge.”

British Food Fortnight runs from September 19 to October 4.

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