IGD's 8th annual Category Management conference addresses the challenges that retailers and suppliers must overcome to meet consumer needs and maximise sales.
The conference will discuss today's challenges, allowing delegates to digest the valuable experiences of other Category Management practitioners and find ways in which they can be translated into their business environment.
The conference will run over two days, October 28-29. With the emphasis firmly on the food and grocery industry, areas under discussion will include how to:
• Enhance communication and aid in-store category navigation
• Influence innovation in store design to engage the consumer
• Target consumers via store specific plans
• Effectively communicate category management to the independent sector
• Achieve sustained category profitability
• Ensure NPD is consumer focused
• Respond to the changing market dynamics in own label.
Speakers include: IGD, McBride, Marketmax UK, Marks & Spencer, The Co-operative Group, Asda, Procter & Gamble, Diageo, Tesco, Unilever Ice Cream & Frozen Foods, ID Magasin, Booker, Coca-Cola Enterprises, Somerfield, JHP Design, Compass Group, CPM International, Orange, 20/20, IRI, Brakes and Safeway. The event will be chaired by the chairman and vice chairman of POPAI. For full programme details visit www.igd.com/conferences
Location: The Cavendish Conference Centre, London
Fees: IGD Members: £750+VAT, Non Members: £1,100+VAT
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