Capespan has launched two new pre-packs at Sainsbury's.

The Cape Apple Snack pack went on sale on Wednesday with one Cape Golden Delicious and one Cape Pink Lady priced at 99p. A four-pack of Cape Golden Delicious was launched on the same day, priced at £1.49.

The snack pack is on sale in 100 Sainsbury's convenience stores and 'high affluence formats', said Capespan top fruit sales manager Anna Gould. The four-pack is on sale in 190 core Sainsbury's stores.

'With the rise in the number of smaller households and our on-the-move culture, the new convenience packs provide an excellent solution to supporting the government's recommendation of 5-a-day,' said Gould.

Sainsbury's top-fruit buyer Marcus Hoggarth added: 'These Cape products represent a genuine opportunity to understand the level of brand equity consumers attribute to fresh produce.'

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