On the same day Tesco announced its Big Price Drop, Budgens pledged to invest in helping its own shoppers save money by lowering the prices on thousands of products, including fresh produce.
Donal Horgan, Budgens MD, said: “In this tough economic climate we want to help Budgens shoppers pay less every day. We’re investing £13 million to enable us to cut prices on thousands of products and also price match 300 favourite brands against Tesco. This includes milk, bread and bananas. This is all about... long-term, permanent value.”
