Budgens has seen an uplift in sales of up to 24 per cent with the relaunch of its own brand ‘better’ tier, as it continues to develop its own brand range.

The range of wet salads, relaunched for the summer with new designs and new improved recipes, is enjoying sales uplifts of 17 per cent. Additions to the range include tomato pasta and sweet chilli cous cous.

Since relaunching the range of Budgens’ vegetable dips in May, sales have increased by 15 per cent. New products to the range include chargrilled red pepper houmous and lemon and onion and garlic.

So far this year Budgens has launched 301 lines and is on track to launch a total of more than 600 lines in 2009.

Jemima Bird, marketing director at owners Musgrave Retail Partners GB, said: “Consumers are increasingly looking for value for money without compromising on quality and we have responded by focusing on the development of a quality, own-brand range.

“As well as refreshed packaging, no product gets into the new Budgens own-brand packaging unless it has gone through the new, improved ingredients policy.”

Other launches planned in the ‘better’ tier over the next few months include bakery and cakes; ice cream; yogurts; prepared vegetables; prepared fruit; stir fry vegetables; and cola.

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