Sales of British strawberries more than doubled last week, by 108 per cent, compared to the same period in May 2008.
This week is expected to produce yet more record sales of the fruit, as the hottest weekend of the year pushed demand up to an all-time high.
Laurence Olins, chairman of British Summer Fruits, said: “This year’s crop is of excellent quality, with larger, sweeter and juicier berries as a result of the mild and warm spring weather, with no frosts and good pollination, lots of bees as well as a good amount of uninterrupted sun to ripen fruit.
“The long-range forecast for the summer is also looking positive, which means we are expecting a long and successful season full of not only the best strawberries we have ever produced, but we will have some fantastic flavoured raspberries and blackberries available later this summer if the sun continues to shine,” added Olins.
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