The majority of Britons cannot identify home grown varieties of apples, according to new research.
Research by The National Trust shows 41 per cent of people who eat apples find it difficult to pick out British grown apples.
The study, conducted by YouGov, found that 53 per cent of Britons eat an apple each week, and almost a quarter (24 per cent) those who eat apples enjoy eating apples “because you can buy home grown varieties”.
While British grown varieties such as the Bramley, Cox Orange Pippin and Egremont Russet are recognised by some apple eaters, 61 per cent of adults wrongly guessed that the Granny Smith is grown on UK soil. Similarly, almost a quarter of people (23 per cent) thought that the Pink Lady is grown in the UK.
As part of its Food Glorious Food campaign (www.foodgloriousfood.org.uk), the National Trust has launched its guide How to eat an apple to encourage people to buy British grown apples and help ensure our apple heritage is preserved.
The information supplied includes a British apple calendar; the different apple flavours and how best to enjoy them as well as new recipes.
Fiona Reynolds, director general at the National Trust said: “British apples are now being harvested and we’re spoilt for choice with local flavours. Whether it’s the rich, sweet Cox, or the nutty Egremont Russet we urge everyone to chose and enjoy home grown varieties throughout the day. We need more people to choose British and help protect our orchards.”
MasterChef co-presenter Gregg Wallace said in a statement: “There are hundreds of apple varieties on these beautiful islands of ours, all colours, all shapes, and many flavours. Nothing but an apple has the unique combination of soft sweetness, refreshing acidity and crunch.”
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