The Brazilian melon sector has faced a number of difficulties over the last few years, including adverse exchange rate movements, high taxation and high port costs.
Paula Gadelha of Brazilian melon producer Nolem told freshinfo: “We have had to adjust some areas following a review of costs in our business. But in spite of all the economic problems, Nolem’s continued investments in technology, research, quality and shelf life have assured good quality and productivity this season.”
Nolem is on course to produce 10 million cartons of melons this season, thereby retaining its position as Brazil’s largest exporter and producer of melons.
“Volumes have increased by 25 per cent compared to 2006-07 and fruit quality is excellent,” Gadelha said. “We will export 8m cartons of melons.”
Nolem has also moved into organics and describes this season’s quality and productivity as “satisfactory”. “We feel there is a very good potential market for organics and we believe we could increase significantly exports of this market segment,” said Gadelha.
The company is offering organic Yellow Honeydew melons and Galia to the UK and north European markets, and has enjoyed success with Galia Royal. “This variety, which is exclusive to Nolem, has been launched on a larger scale this season and it has been a big success in all markets that we supply,” said Gadelha. “We plan to increase exports of this variety next season.”
Nolem is also testing new melon varieties that are more resistant to pests and diseases, have high brix levels and improved shelf life.
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