A whole host of Brazilian fruit companies are preparing to present their products and services at the Fruit Logistica trade show in Berlin, from February 7-9.

In partnership with the Brazilian trade and investment promotion agency Apex-Brasil, the Instituto Brasileiro De Frutas (IBRAF) is co-ordinating the Brazilian pavilion at Fruit Logistica in the hope of reinforcing the country as a fresh and processed fruits supplier.

Encouraging imports, exports and establishing partnerships in the fruit sector, the National Industry Confederation (CNI) and the International Brazilian Business Centre Net (Red-CIN) have organised this entrepreneurial mission at Fruit Logistica.

Apple exporter Agrícola Fraiburgo will be presenting its investigations into the anti-hail coverage of its orchards and claims that it can guarantee quality fruit, as well as a damage-free harvest.

With the environment in mind, Itaueira Agropecuária will be presenting its yellow melon trading mark CEPI without its traditional orange net in an attempt to cut down on packaging. The company will also display its increased product mix with a melon variety called the Piel de Sapo, which has a very sweet taste, and a variety of pineapple called Perola (Pearl), which has a green or sometimes light-yellow skin, a low acidity level and light-yellow flesh.

Melon grower and exporter Nolem will also be at the trade show. The company is currently developing the largest network of melon research in Latin America and is always looking for new melon varieties. This season, the company has successfully launched its variety Galia Royal on a larger scale than last season, as well as its organic honeydew melon. The company plans to export eight million cartons by the end of this season, which will see an increase of 25 per cent compared to the 2006/07 season.

The Union of Growers of Brazilian Papaya (UGBP) will introduce its new two-fruit bags to the European Market at the trade show. The bags are air-controlled and protect the fruit against excessive handling. This can extend the fruit’s shelf life, as well as providing the space to print nutritional information, health benefits and recipes.

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