Scotty Brand’s tie-in with Disney Pixar movie Brave has helped it to a significant increase in consumer awareness, new figures show.
The Albert Bartlett brand featured rewards on every pack of potatoes, carrots, lettuce, strawberries and raspberries and the move helped attract a response of over 32,000 competition entries and 42,000 web visits.
Marketing manager Michael Jarvis said: “In a short space of time since the produce has been on shelf there is real evidence of consumers enjoying the food and of trust building in the brand.”
He added that the company anticipates further rapid growth of the brand as seasonal prepared veg lines return this month, as well as from extensions into other lines such as smoked salmon.
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