Branston Italian

Branston's Italian new potatoes are back in Tesco stores for a seventh season.

The spuds, grown in the Puglia region by Giuseppe Distaso, are being sold in 400 Tesco stores for five weeks. They represent the final seasonal new potato of the calendar year.

Branston is suppliying more than 300 tonnes of the crop to Tesco, with shoppers able to purchase loose or in a 750g bag.

“Our research shows that shoppers engage with new-season potatoes as they appreciate their fluffy skins and fresh taste,” said George Christoudias, sales and marketing director at Branston.

“In season from late October, new potatoes from Italy are a highlight in the seasonal calendar. Renowned for their creamy texture, Italian potatoes are a new potato that will bring back memories of summertime with their light flavour.”

Meanwhile, Branston is running a consumer initiative called Seasonal Spuds, aimed at inspiring the general public and championing seasonal potatoes’ health, versatility and affordability. The dedicated website and social media channels host recipes and information about seasonal new potatoes.

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