The seasonal spuds will be available at Tesco stores and online from 24 June
Cornish new potatoes from Branston are set to arrive in Tesco stores and online from Monday 24 June.
The crop is only available for a short period from June through until August. But according to Branston, UK shoppers are increasingly prioritising sustainable and local farming.
Branston sales and marketing director, Lucia Washbrook, said: “Cornish new potatoes are always a hit with consumers across the UK as they’re a true new potato, harvested while slightly immature, and packed and delivered swiftly to retain their natural sweetness.
“We work with fantastic growers in Cornwall who know how to work in harmony with their unique and fertile landscape. They plant and harvest each field to grow the best quality crop as early as possible.”
Washbrook added: “We’re all about bringing the best of British produce to the homes of consumers and Cornish new potatoes are a real highlight in the year.
“We pride ourselves on close relationships with farmers who value quality and sustainable growing techniques, while making it our mission to educate customers on the versatility of seasonal produce.”
Tesco potato buyer Harry Holder commented: “We are proud champions of British agriculture and share our customers’ love of British produce, so we are thrilled that it is that time of year when we can champion our Cornish growers and their early-season potatoes.
“These delicious new season potatoes are mild and sweet with a slightly earthy flavour and we think they represent some of the best that Cornwall has to offer.”
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