The Bramley Campaign has announced details of its annual Brammy Awards and unveiled a brand new category in the prestigious industry accolades.
For the first time this year, there will be an award for the best Bramley apple foodservice product, as well as awards in five other categories covering best Bramley manufactured savoury product, best Bramley manufactured sweet product, best Bramley sauce, best retailer and best catering or foodservice company.
The closing date for applications is 5 June and the winners will be announced on 22 July.
Campaign chairman Adrian Barlow told freshinfo: “With the new foodservice product award, we will be looking at products that have been specially created for that channel. It is an increasingly important area as so many more people are eating out now.”
Barlow is also celebrating the success of Bramley Apple Week on 7-14 February, which the campaign team calculates reached seven million consumers.
He said: “Bramley Apple Week was a tremendous success. We were able to build on the momentum of last year’s bicentenary and continue to make a real impact with consumers.”
During the week, Bramley featured extensively on national and regional television, in newspapers, weekly and monthly magazines and online. In total, the campaign achieved an equivalent advertising value of more than £112,000 and saw a 50 per cent rise in the number of online visitors to www.bramleyapples.co.uk
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