The Bramley Campaign is celebrating the success of the apple’s bicentenary, after 12 months of activity featuring brushes with royalty, media coverage and the help of celebrities.
Particular highlights included working with celebrity chefs Delia Smith, Antony Worrall Thompson and Phil Vickery; unveiling the Bramley stained glass window at Southwell Minster; and when HRH The Princess Royal planted a Bramley tree at the National Trust’s Cotehele Estate and awarded Celia Steven with the Worshipful Company of Fruiterers Award for Exceptional Service to the Food Industry.
The bicentenary proved popular with all sections of the media, generating considerable print coverage, as well as features on programmes such as Countryfile (BBC1), The One Show (BBC1) and This Morning (ITV1), bringing the Bramley to the attention of millions.
The Bramley’s bicentenary campaign was focused on celebrating the apple’s versatility and relevance to modern cooking, as well as its rich and important heritage.
Campaign chairman Adrian Barlow said: “It’s been a fantastic year for the Bramley, which has seen us hardly out of the news and has re-affirmed in the eyes of the consumer the Bramley’s position as the world’s best cooking apple. We are looking forward to maintaining the momentum we have built up.”
The Bramley Campaign is currently planning activity for Bramley Apple Week 2010, which takes place on February 7-14.
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