One of the UK produce industry’s most respected players is to take on a role at the Fresh Produce Consortium (FPC).
Adrian Barlow has been elected vice-president of the FPC Council at its recent annual general meeting.
Barlow worked for three years as an agricultural officer in Uganda before embarking on a career in sales and marketing with Schweppes, Thomas French and Whitecroft Lydney where he was sales and marketing director. He was development director at Home Grown Fruits and also chairman of the industry’s Cox Campaign before establishing his own management consultancy in 1998.
Barlow is also the chief executive of English Apples and Pears Ltd and of the industry’s promotional campaign. In 2007, he became chairman of the Bramley Apple Campaign and is an expert member of the EC’s Working Forecast Group - Apples and Pears. In 2008, he was commissioned by the Asparagus Growers’ Association to strengthen the representation of British growers’ interests with multiple retailers and he has a number of other clients.
This appointment brings to the FPC Council an important balance of expertise across the spectrum of our industry and Barlow’s hands on experience of PR campaigns is expect to provide a crucial link across the sector.
FPC president Jim Rogers, who is also chairman of importing company Fesa UK, was re-elected for a further year and said he welcomed the new appointment and was sure Barlow’s expertise would prove highly beneficial to the FPC and its continued success in representing the fresh produce industry in its entirety.
He thanked Henri Lambriex, who stood down as vice-president but maintains his position as an FPC Council non-executive director, for his major contribution and commitment.
FPC chief executive Nigel Jenney said he was delighted with Adrian Barlow’s appointment and looked forward to working with him on crucial industry issues and to the ongoing support of council members of the executive team.
He added that the FPC has achieved significant benefits for its members over the past twelve months and looked forward to continued success in the coming year challenging unnecessary bureaucratic red tape and working to improve trade and consumption of fresh produce within the UK.
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