Initiative comes at a time when food businesses are under pressure from rising staff costs
Foodservice wholesale giant Brakes has launched a major new initiative to support Britain’s independent food businesses.
‘Ways to Save’ is said to be one of the largest programmes of support that Brakes has ever run and offers a range of measures aimed at helping under-pressure food businesses, at a time when many are under threat from rising employment costs in April.
The programme launches with Brakes’ most comprehensive cash-back offer to date, giving customers the opportunity to get money back on more than 500 Sysco Classic products, plus additional cashback extras providing up to 20 per cent on a range of Sysco and branded products.
The campaign will also provide supporting materials to help customers save money, for example with ways to reduce kitchen waste, ideas to reduce costs and low-cost recipe inspiration. A ‘Ways to Save’ logo will feature prominently on the website, guiding customers to products and support solutions that will help them save money.
Paul Nieduszynski, CEO at Sysco GB, said: “We have invested in a huge programme of activity to support independent businesses when they need it most. There are many and varied challenges facing food companies and we’re playing our part by launching our biggest-ever cashback campaign.
“We’re confident that the scale of the programme means that every single independent business will benefit, with cash in their pocket, available almost immediately so that they can use it straight away.”
