The British Protected Ornamentals Association (BOPA), which was formerly known as the British Bedding & Pot Plant Association, has officially launched its new look at this week’s Four Oaks show.

The association unveiled its new name and logo, with the rebrand designed to reflect BOPA’s new emphasis on making itself available to other groups of protected ornamental growers.

Chairman Phil Austin said: “Our strapline ‘Growing Together’ reflects the importance BOPA places on both membership ideas and involvement. Our new look also raises the profile of the association’s strength and depth through its links with the NFU.”

BOPA operates as a specialist branch of the NFU.

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