Results of a study released this week by Scottish Crop Research Institute (SCRI) put blackcurrants squarely at the top of the superfruit league.

It is a marketing contest as keenly fought as the English Premiership, and similarly features a heady mix of solid home-grown performers alongside an exotic band of foreigners with fancy names and mystical properties. Supporters of the 20 fruits so far deemed worthy of inclusion in the league table make claim after claim for their own favourite.

Yet, despite supposed legal limitations on statements that can be made to the general public, it is not too often that anyone is forced to substantiate those claims.

So it is interesting to see, for instance, that SCRI upturned significant scientific evidence to back up health and nutritional claims made by blackcurrant growers and associations, something that headline huggers such as goji berries have never been able to do.

In fact, SCRI’s Derek Stewart goes as far as to say that much of the propaganda spouted about imported superfruits is “waffle”. Which is very entertaining and of course good news to British growers.

But, when the final whistle blows on this particular encounter, it will have been just another distraction from the real story, the one that is being spread around the nation by Eat in Colour - all fruit is “super”, just eat it.

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