UK companies are considering upping the ante on the blackcurrant offer after it emerged as the champion in new health research which saw darker fruits leading the way.
A new study from the Scottish Crop Research Institute (SCRI) conducted in-depth research to analyse an array of fruits and declared blackcurrants as a ‘superfruit’.
Results highlighted that fruits with a deep colour perform particularly well - the darker the fruit the higher the anthocyanin content, meaning it had the most powerful antioxidants.
The news comes ahead of the UK blackcurrant season, which runs from July through to August. Consumers, caterers and retailers can often find it difficult to easily locate the fruit, favouring imports from Poland and eastern Europe.
With the currency issues continuing to dog the UK import market, the home-grown offer is looking more attractive and Treelinks Ingredients, in conjunction with AJ & CI Snell, has come up with a new marketing initiative.
It will be marketing frozen English blackcurrants as they will be individually quick frozen (IQF) and can be ordered in quantities of 12kg upwards.
The fruits are grown, managed, harvested, frozen and processed in Herefordshire and will then be sold and distributed via Treelinks.
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