Now in its seventh year, British Food Fortnight (BFF) will run from September 20 to October 5 this year and is set to focus, for the first time, on public procurement.
The NHS, Ministry of Defence, prison service and all government departments are being challenged to join the national celebration and put British on their menus during the Fortnight.
Restaurants, pubs, tourism attractions, hospitals and staff canteens will be putting the best of British on their menus. Eight of the largest food service organisations, led by ARAMARK, five major pub groups, all the chef associations and two of the main tourism organisations are all taking part so expect to see an abundance of British food on menus this Autumn.
The well-established promotions in shops, led by Budgens, are being increased with even more tastings, meet-the-producer events and special offers. All the supermarkets are being invited to expand the British promotions they ran during the event last year and independent stores will be championing local produce on the high street.
Schools are again being invited to bring chefs into the classroom to teach children how to cook and to enter British Food Fortnight's 'Cook for Life' Challenge, sponsored by Kenwood, for the opportunity to win class sets of cooking equipment.
The event’s network of 9,000 chefs is at the ready to help schools teach children about the delights of our national produce and how to cook. This year they are being joined by retailers who are invited to donate food to schools for cooking lessons and to host school visits in order to teach children how to shop beyond the sweetie shelves. British Food Fortnight continues, therefore, to be the largest volunteer movement educating children about food.
To mark the launch of the seventh British Food Fortnight, the organisers have produced a short film explaining why it is best to buy British food. Seen through the eyes of children, the film can be viewed from the home page of the event’s website www.britishfoodfortnight.co.uk.
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