New business is looking to expand NCGM wholesaler’s reach beyond the market
New Covent Garden wholesaler Bevington Salads has launched En Route Fruit as a separate arm that will deliver direct to clients outside the market.
En Route’s customers will be able to order the full range of fresh fruit, vegetables, salads and herbs online, via an app, social media, by email or telephone, the company said.
The team is led by director Gary Marshall, who has five decades of experience in the fruit and vegetable industry. He will be working alonside his son George Marshall as director and head of sales, and Jack Gordon as director and head of operations.
Driving the systems and online customer experience will be Liepa Lord as director and head of online, and Chris Lord, who will also head up the new company’s finance department.
George Marshall said: “We are extending access to the renowned service that Bevington Salads has provided customers at New Covent Garden Market for many years to a client base that does not currently come to the market. Our offer is aimed at high-end retail outlets and delicatessens, supermarkets and food halls, with a clear focus on wholesale pricing and wholesale quantities.
“We will bring our passion for service and people with bags of experience and expertise in what we do, and combine that with the energy, vigour and vision of the younger generation, as we embark on this new venture into the online space.”
En Route Fruit will initially be working within the Greater London area and the home counties. “We would obviously like to tap into the market for customers outside of the NCGM bubble, but for me, this is also an opportunity to give 20-somethings like George, Jack and others in the team the opportunity to build something of which they have some ownership,” Gary Marshall explained.
The new firm will be working with a range of grower partners and brands in the UK and around the world and focused entirely on quality, Marshall added. “Obviously, we know that what we are doing is neither new nor revolutionary, but we are introducing a truly easy way to order online from a premium supply partner and we’ll deliver not only the highest-quality produce that you’d expect from this market, but also a high level of dependability and support that fits our customers’ business models.”
