Two new and exclusive UK-grown ever-bearer strawberry varieties have been introduced to the UK market from BerryWorld.
Premium varieties Sweet Eve and Eves Delight have been bred by Peter Vinson from the Edward Vinson Breeding Programme, based in Faversham.
They will extend the ever-bearer season, with their availability set to stretch from early May through to the end of October.
Both proved popular in comparative taste panels last year, scoring highly for flavour, appearance and yield.
BerryWorld technical director Tim Newton said: “These two industry-changing varieties will enable BerryWorld to provide consistent and top-quality strawberries on the shelves for consumers, as well as create a longer season from the same plant for the producers. It is an exciting development for both BerryWorld growers and our customers.
“We set ourselves the target of producing excellent-quality strawberries that produce yields enabling us to offer competitive product, and both these varieties achieve that objective.”
Vinson, who is also chairman of BerryWorld, added: “As the programme is maturing, it is exciting to see significant advances in flavour and other aspects of quality which these two varieties represent. We have created germplasm that will lead to more improved varieties in the future.”
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