Berry Congress heads stateside

This year's Global Berry Congress is to take place on 6-8 April 2011 at the Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course, in Monterey, California.

The 2011 Global Berry Congress programme reflects the latest trends and key topics influencing the berry industry at present. An unmissable session will feature a spotlight on the business potential in the fast-growing economies of the BRIC countries (Brazil, Russia, India and China).

Indeed, as Chile looks to India as a new destination for its blueberry exports, it is clear that the berry market landscape is evolving. In order to stay ahead of the game, some of world's biggest berry players will be on hand as keynote speakers to offer invaluable advice for the future.

Other key highlights of this year's programme include an analysis of market dynamics (especially between the EU and the US), as well as tips on effective berry marketing, packaging in the EU and the export opportunities for strawberries.

Global Berry Congress promises to be an unmissable event for any serious berry professional, with ample networking breaks especially designed to help delegates make as many valuable contacts as possible.

Register online by 16 March 2011 and benefit from a 20 per cent saving on the standard rate.