For me, Fruit Logistica is becoming the main annual barometer of my, thankfully gradual, ageing process. More than any birthday, the ever-expanding show signals the extent to which your body refuses to comply with your every demand as another year passes.
After 10 excursions to Berlin, I can honestly say this year was more tiring than any other. And I only went to the Irish Bar once! I guess I’ll spend a few more hours at the gym before next year arrives in its usual flash.
I would not go as far as saying Fruit Logistica is too big for exhibitors; surely we cannot argue that we would happily pay our money to be confronted by fewer people each year. But I suppose for a visitor, with no stand to man, the well-spread exhibition halls must be a bit daunting; particularly those first-timers who believe they can do it in a day, with a big lunch and a few super-size German pilsners thrown in.
The UK industry, as we all know by now, uses Fruit Logistica wisely, and the short hop to Berlin must save a serious number of air miles each year as suppliers from all over the globe congregate in one convenient location.
The question of price was on most visitors’ lips; it is very hard to escape at the moment, and as you can now see from today's [Friday] lead freshinfo story, Irish farmers have reached the end of their tether. It will be interesting to see how their offensive pans out. I hope they don’t live to regret it.
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