Alan Bartlett and Sons has launched an online venture.
Their redesigned website now allows consumers and businesses to buy Bartlett vegetables such as carrots through a direct digital channel.
The Cambridgeshire-based business has also stepped up its investment in marketing for its foodservice offering.
Toby Bartlett, of the firm, said: 'We have been trialling out the system for a few weeks, and the feedback together with repeat orders has been extremely encouraging.
'We can offer a range of customers a selection of root vegetables direct from the fields and delivered straight to the door the very next day.'
The initial roll-out encompasses the grower's own-label products - Bartlett's Bushytops, Beauties, Bobtails, and a mixed box.
Bartlett added: 'Longer term, we will be looking to add new lines to the product portfolio that are attractive to our customer, and enhance the Bartlett offering.'
Visit the shop here.
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