Now we’ve all finished watching grown men dive and cheat their way through what is meant to be the world’s greatest sports event, I suppose it’s back to the daily grind.
Except for many of you, holidays are probably round the corner. It’s at times like these when it really becomes difficult to distinguish between the half-full and half-empty glass of the industry.
Take the vegetable community - Category Quarter, p10. It emerges from a bleak late winter, suffers a dreadful spring and then as the temperatures shoot up, demand moves as quickly in the opposite direction. The saving grace is that growers get penalised less for a short crop. But that hardly improves the mood.
The berry category is unsettled in its peak period. The World Cup cancelled out the first week of Wimbledon, and although sales desks are reporting the odd record week, these are interspersed with less profitable seven-day spells.
Add in the rocky rides being experienced in the stonefruit, banana and top-fruit sectors, and it’s already evident that this summer will not be remembered as a bundle of laughs. Make the most of those holidays, and try and bring back some luck as well as a tan.
Congratulations to the four per cent of freshinfo readers who correctly predicted Italy would win the World Cup. I’m presuming you are all Juventus fans and therefore quite possibly knew something we didn’t?
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