MBM has also developed a new pillow-pack retail format to join the already available 10kg box.

In line with the other recently redesigned MBM brands - Charlotte Royale and Joie de Vivre - the new Baby Pearls design features photographic images of cooked Baby Pearls on both the box and pillow pack formats. The pillow pack also features an easy and quick recipe on the back.

Baby Pearls need little preparation and are particularly suited to boiling or steaming in their skins. The range only uses varieties that have been carefully selected to ensure they do not break up on cooking. "Although we have moved away from the well known red and yellow livery of the old Baby Pearls branding, our customers have been thrilled with the new design and all that it conveys," said brand manager Linda Stafford. "The new pillow pack format is ideal for those of our customers with retail outlets, and initial sales have been very pleasing."