Azerbaijan’s pomegranate growers are celebrating after Jala Super Juice became the first Azeri food and drink brand to be launched in the UK as the country begins a major push to increase food and drink exports.
Based at the crossroads between Western Asia and Eastern Europe, Azerbaijan is best known for its oil and gas rich lands but has a long and treasured history of cultivating pomegranates, where they have grown naturally in the mountains of the Caspian for thousands of years.
Jala Super Juice comes in three flavours - pomegranate with raspberry, pomegranate with orange and pomegranate with strawberry.
Azerbaijan Juices Ltd is looking to generate listings for the range in the grocery, fine food and foodservice sectors across the UK
The product, which features no artificial additives, sweeteners, preservatives or colours, is already exported to various markets including the US, Germany, Russia and Greece and the UK launch of Jala Super Juice is seen as a significant step in the company’s and the country’s future development.
Azerbaijan Juices Ltd marketing manager Bill Sedat said: “Azerbaijan has a burgeoning food and drink industry with a wide range of high quality products which I believe will come to the fore in the next few years in export markets around the world. It’s great to be the first Azeri brand to break into the UK market and we are very confident that the Jala Super Juice range has the authenticity, provenance and quality needed to ensure success in the highly competitive sector.
“Azeri pomegranates are of exceptional quality and we are confident that their superior taste, coupled with Jala Super Juices’ exciting flavour combinations will impress adventurous consumers while providing retailers and foodservice providers with a point of difference to their soft drinks offering.”
The Jala Super Juice range is best displayed chilled and comes in one litre cartons at a RRP of £1.99.
