Award-winning firm gets fruity to tackle obesity worries

An award-winning company is getting fruity to help Minor Weir and Willis (MWW) tackle the UK’s rising obesity worries and promote healthy-eating.

Rugby-based website company Zarr Internet Services has developed an online idea by exotics specialist MWW, to encourage more British shoppers to try exotic produce.

It has developed a website - www.mww.co.uk - for Birmingham-based MWW, providing information, photos and video clips on how to prepare and cook exotic fruits.

MWW, which supplies exotics to UK retailers and is involved in the National School Fruit Scheme, is keen to encourage youngsters to eat more fruit and vegetables and confident the new website will help educate the general public.

Clare Selvey, category manager for MWW, said: “Our aim is to help promote a healthier Britain and what better way than to develop a website which acts as a shortcut for people to get everything they need to know about exotic fruits and vegetables.

“Hopefully it will give people the confidence to buy and eat healthy produce they would otherwise not have tried.

“Zarr has embraced our idea and risen to the challenge of bringing that idea to life on the website - it is going to be something that can only grow.”

Hannah Reynolds, managing director of Zarr Internet Services, said: “With the glut of stories in the news concerning worries over child obesity in particular, it’s refreshing to hear that companies like MWW are trying to promote healthier eating in the UK. We are delighted to have been able to help them bring this project to fruition.”

Zarr has since won numerous awards including the best legal firm website for Woolley & Co at the prestigious E Loities Awards in London in September, 2003.

MWW was founded 40 years ago - originally as a market fruit and veg stall - but became a major supplier of exotic produce following its acquisition by the Mehta family a decade later.

The website includes details on a range of fruit and veg, including such snippets as Rambutan - A hairier version of the lychee, originating from Indonesia and Thailand, and Tamarind - Sometimes known as the ‘Indian date’ is a brittle brown, knobbly pod with a distinctive fudge flavour.