A potato processor is hoping for success during the school holidays with its latest launch.

Aviko’s new Patati Patata has been designed to appeal to children with a face-shaped cut and mild seasoning.

The company is one of Europe’s market leaders in chilled and frozen chips and potato products and a spokesman said: “Our expertise has taught them that it’s increasingly the youngest members of the family who determine where they eat. “Furthermore, a product with strong child appeal such as Patati Patata is sure to satisfy children’s demanding tastes and to encourage repeat family visits.

The product is deep-frozen and easy to prepare, the company said and are aimed as either a snack or meal accompaniment.