Chiquita's restructuring plan designed to save it up to $80 million includes selling German subsidiary Atlanta Gruppe.
The changes are designed to improve efficiency and profitability by consolidating operations and simplifying overheads. The position of Atlanta AG is being reviewed with the possibility of a sale in the near future. Chiquita told Newsline that Atlanta no longer fits the Chiquita business model. “Our strategy for Chiquita is to move into higher margin value added products and Atlanta’s business model is one of low margin fruit distribution,” he told the newsletter. “While they have got some key strengths in Germany and Austria, their business model is not a strong fit with where we see Chiquita going in the future.”
