Atlanta is a leading group in the fresh fruit and vegetable trade, not only in Germany but in Europe too, as Peter Jung, chairman of the Board of Atlanta AG, pointed out.

Being able to draw on supplies from over 120 countries gives the company its wide diversity of items. "This enables us to provide the trade with an interesting and profitable assortment of all kinds of items, meeting current requirements and offering good sales prospects," Jung said.

The variety of services such as banana ripening, storage, pre-packing for self-service outlets and training customers' specialist staff for various qualifications are at the heart of the Atlanta programme.

This year's Fruit Logistica participation by Atlanta AG featured a new stand design under the slogan "Long live freshness".

A food stylist was on hand to tempt the company's guests with fruity snacks and at the end of each day