A big increase in the number of trade visitors from all over the world has confirmed Asia Fruit Logistica as the must-attend annual trade fair for the fresh fruit and vegetable business in Asia.
The three-day event, which took place last week at Hong Kong’s convention and exhibition centre, attracted more than 4,100 visitors, a 20 per cent increase on the previous year. Trade visitors came from 60 different countries around the world.
“This is a new record,” said Gérald Lamusse, managing director of event organiser Global Produce Events. “It clearly demonstrates how Asia Fruit Logistica is now accepted by the fresh produce business around the world as the must-attend event in Asia.”
Asia Fruit Logistica, which took place from 8-10 September 2010 at the HKCEC Hong Kong Convention & Exhibition Centre, in tandem with the Asiafruit Congress 2010, also attracted 304 exhibitors from 30 different countries, a 34 per cent increase on the previous year.
These included companies and organisations from all over Asia, including a record participation from China, South Korea, and Japan, as well as from major supplying countries such as the US, France, Italy, Netherlands, Australia, New Zealand, South Africa, Chile, Peru and Argentina.
“More than 40 per cent of exhibitors are based in Asia, up from the previous year,” said Lamusse. “It demonstrates that, as intra-regional trade in Asia is growing, the leading companies and organisations in Asia now see Asia Fruit Logistica as the right platform to develop their business.”
Trade buyers, who account for more than 90 per cent of all trade visitors to Asia Fruit Logistica, included leading supermarket chains from the big emerging consumer markets such as China, India, Russia as well as from Europe and the US.
Three-quarters of all trade visitors to Asia Fruit Logistica hold key management positions in their companies, with 91.2 per cent of all visitors rating the event as good to excellent, according to official surveys.
Asiafruit Congress, Asia’s annual fresh produce business conference, was attended by some 500 delegates from 35 different countries. The three-day conference, which is organised by Asiafruit Magazine, runs alongside Asia Fruit Logistica.
“Asiafruit Congress delegates were able both to get the latest information about what’s happening in Asia and to enjoy even more opportunity to network before and during the conference,” said Asiafruit Magazine editor John Hey.
The strong growth of this combined congress and exhibition event underlined its unique status as the leading business, information and networking platform for the fresh fruit and vegetable trade in Asia, the organisers added.
Asia Fruit Logistica and the Asiafruit Congress have confirmed dates for 2011. They will take place on 7-9 September 2011 at the HKCEC Hong Kong Convention & Exhibition Centre.
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