Asda has contracted TNS to carry out a consumer confidence survey, to find out consumers’ views on issues such as the economy and diet.
The quarterly Pulse of the Nation Index will assess the confidence levels of 10,000 panel members in relation to 10 issues impacting on their personal lives.
As well as the economy and diet, the issues will include personal finance, relationships, education, safety from crime, job security, the environment, time pressure and exercise.
Findings from the first index revealed that while there is low confidence in the economy, people are positive about the general state of their own and their families' lives, with an overall score for the UK of 58 out of 100.
The index will monitor fluctuations in consumer attitudes. Rebecca Bektas, Asda's head of customer insight, said: "With over 16m customers a week, we have commissioned this research to gain a greater understanding and insight into consumer attitudes.
"Given that the demographic of Asda shoppers mirrors the national population most closely of all the major supermarkets, we feel in a unique position to chart consumer confidence levels in the UK."
